Most Internet Marketing experts will tell you that the most important and effective tool you can have as an Internet Marketer is a highly targeted opt-in- list. In fact this has been proven many times and over. As it is often said, “The money is in the list” and rightly so. That is why you must consider your opt in list to be as valuable as gold.
But what is an Opt-In-List? Basically, an opt-in list is a list of email addresses of people who have expressly agreed to obtain information from you. Therefore, the term “opt-in” means that they have opted in, and in doing so, have given you their permission to send to them any email, commercial or otherwise. This may include newsletters, brochures, or promotions or any piece of information you have. Do you really need their permission? Yes, certainly; It is imperative that you have their permission first before sending them any information. Otherwise it is termed Unsolicited Commercial Emails (UCE), otherwise known as spam. Spamming, of course, is an illegal activity and can be visited with dire consequences.
How Do You Start Building Your List?
Let’s start with this very easy way to start building a list: Solve people’s problems. You begin by first deciding on the niche or the particular section of the market you want to promote to. Your next target is to do a little research to see what problems people have in than niche.
Having identified the problem or problems, your assignment now is to find a solution or solutions to that problem. Finally, make a free report for the solution. This is the fantastic tool you’ll use for building a great list.
How Do You Do That?
Simple. Offer this free report to your target market for them to download free. Obviously, they have to surrender their email addresses to be able to receive the free report. In other words, they have to opt-in to your list. Once they have opted in to your list, you are also now free to promote related products and offers to them without offending anybody.
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