Your marketing campaign is an important aspect of your whole online marketing business and one of the most important priorities of that marketing campaign is the creation of an effective Lead Capture Page. The main aim of creating a capture page is not to invite a number of visitors to your page but the real deciding factor is how well your capture page converts into real leads. As such when crafting the capture page these 5 essential features have to be taken into consideration, among other factors.
The first essential factor is the visibility of the actual page. It should be designed in such a way that in the overall positioning your Opt In Box is above the fold. That is to say it is not only immediately visible to your website visitors but also does not need any scrolling down to see it.The fundamental reason of your Lead Capture Page must be paramount in your mind while you are creating the page. That simple reason is to get people to release to you their well-guarded details. And that they should do without much difficulty.
· Length Of Page:
The length of your Lead Capture Page is also vital when you want to build a real converting page. You have to choose between a page with minimal text and video or the one with a headline, a few bullet points and a “Call To Action.” Another variety yet is the one with a fairly long details including even customer testimonials. Most people, however, would choose the second option that is, a few bullet points and a Call To Action
· Number Of Fields
Another important essential factor to focus on is the number of fields of information you are going to ask your visitors to fill. The overall evidence is that the more information you ask for is inversely related to your conversion rate. This means that if you ask for more information, coversion rate drops. The general practice, therefore, is to ask for as little information as possible while at the same time gaining enough information to be able to contact and qualify the lead. In that case their first name and email address are enough.
· Privacy Statement:
Most people online try to avoid spam and therefore release their details after convincing themselves of certain conditions. One such condition is to assure them that the information being sought will not be shared with any third party. This must be placed prominently just beneath the opt in form where it can be seen easily and clearly. The intention is to reassure the prospect and encourage a higher opt in rate.
· A/B Test:
You should also be particular about the phrase you use for your call-to-action. Such phrases as “Click Here” or “Count Me In” have been tested to create more conversions than “Subscribe Here” or “Submit.”
To make your work complete you must “Split test.” That is, you must make two identical pages but with a little variation in the one element you want to test, which could be the wording on the submit button or the headline, or the amount of text you place on the page. Test each of these elements at a time. You should continue testing the effectiveness of your lead capture pages one against another. The idea in all these tests is to improve the conversion rate of your lead capture page.
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